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What Is a Privacy Policy, and Why Is It Important for Your Business?

On Behalf of | May 12, 2022 | Business Law

Building your business is an essential part of your career and your legacy. Your company and your brand represent your ideals to a significant customer base. Part of maintaining your clientele is protecting their information. Your clients share private information that is essential for your business, and they expect you to protect it.

Luckily, you can provide peace of mind for yourself and your clients with a robust privacy policy to support everyone’s interests.

Taking Only What You Need

Part of a comprehensive privacy policy is making sure you only collect he information you need. Whether you are getting private information from customers or employees, you should consider the purpose of the information, how long you need it and how you can properly dispose of it when you are done with it.

Your privacy policy should include why you need the information you are collecting and how you will dispose of it. You should also highlight actions you will not take with the information, such as selling it. While you know you will not sell someone’s information, you can provide your clients that peace of mind by including it in your privacy policy.

What Should My Policy Include?

Your privacy policy adds credibility to you and your business by explaining what you will do to keep information private. Your policy should include your intentions to protect personal information, such as:

  • What information you collect, and how you collect it
  • What you do with the information you collect
  • How you will protect the information
  • Options for opting out of giving information
  • Services you use to gather information

Having a robust privacy policy assures your clients that you are looking out for their security and best interests. Ultimately, your privacy policy will depend on the specific circumstances of your business. The attorneys at Gudeman & Associates can help you draft a well thought-out privacy policy, as well as to determine what other steps will set your business up for success.  plan and execute your goals, and offer a wide range of services for new and existing Michigan business owners. Contact us today to schedule a free 30-minute consultation.